Marketing and Campaign Management:

It’s the year of the shoestring budget! Generating leads is the lifeblood of any small business, and there are lot of variables that contribute to either the success or the failure of your lead generation efforts. A popular saying amongst marketing staff is “We know half of our marketing is working, we just aren’t sure what half!” While most systems will offer a way to track where your leads are coming from, this is they only system that has been designed with the psychology of your front line staff who actually takes the phone calls in mind!

It has to be easy: entering leads and associating them to the right marketing campaign that generated them is required part of entering leads, and it is very easy to do. As a result, you will always have accurate and easy to use reports to make decisions with when it counts.

Enter, activate, and deactivate your marketing campaigns as you decide what you will continue to do to market and what you are going to cut off:

    • Lead boxes
    • Search engine advertisements
    • Referral campaigns
    • Direct mail and print ads
    • Special events
    • And more