Technology helps getting new students!
Not only can the right technology help you in your marketing effort but it can also help you retain your current students. You ask how? Check out the following questions and if you know the answer, it means you either have more than 300 students or you are on the right track to achieving those numbers.
Question 1
Do you currently know what percentage of your students are coming to your school from word of mouth or referral? What makes most businesses successful is not so much about how much money they spend on advertising or marketing, but how happy their customers are. When students see improvement in themselves they talk to their friends and they encourage them to do it as well. Are your students happy? The only way you would know the answer is to look at the MAS source report on a monthly basis and see what source is really working for you!
Question 2
How many of your students are not getting promoted to the next rank and why aren’t they? Promotion = Progress and Progress = Retention and Retention = more students. You can go to your classes and teach day after day and not know who needs your attention the most, especially when you reach the100 + student mark. The only way to really know is to get the MAS Late Promotion Report to show you not only who needs to get promoted, but also, which ranks in your school lack progress.
Question 3
Are you currently charging more than $70 a month? If not, why the heck not?
If you are not making money like a professional, how do you expect to grow your business? How do you expect to give quality lessons and hire quality staff to improve your students well being? Let me tell you that no matter how much you charge, the quality of your lessons given are only as good as the quality of your own life. As an instructor, if you have financial challenges, you will not be able to teach your students to be the best they can be and you will not be able to go out of your way and truly help them every step of the way. Your students should be proud of taking your path and wanting to be like you, not only a great martial artist but also a successful individual. Making money from what you love is not going to make you a bad person, but is going to give your organization the ability to grow and touch more lives in a positive matter.
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