The phrase “Full-Service” has an alluring effect for most of us. It gives us a sense of security, a feeling of self-assurance, a sanctuary-like effect protecting us from the small risks and dangers that plague us the moment we leave our front doors and face the real world. In reality the term “Full-Service” is so appealing because what it really means is someone patting you on the back and saying “don’t worry we’ll take care of it.” And let’s face it, in a fast-paced world one less task, one less job to take care of in your already busy day is a blessing.
In the Martial Arts Industry, “Full-Service” is a concept that carries more than just a pat on the back and the assurance that everything will be magically taken care of. It isn’t like going to the gas station and have someone pump the gas for you. In the realm of Full-Service Billing vs. Automated Billing, Full-Service Billing means that you don’t have to deal with the whole mess of getting money from the occasional students who feel that they shouldn’t have to pay you for the invigorating martial arts lessons you’ve taught them. It’s true. Money exchange is often a messy business because when it comes down to a tug ‘o war where one person wants to take the money while the other wants to keep it.
Full-Service Billing seems to be the “Ultimate Middleman” that will smooth
out these problems so that you remain on good terms with your delinquent student
while, behind the scenes someone from your Billing Service is haggling them over
overdue funds.
It’s sounds easy, efficient, and gets the job done. Or does it?
If we go back to the whole Tug ‘o War of Money Exchange, the same concept
applies to the School Owner (You) and Full-Service Billing (The Billing Company
You Use). One side is trying to keep their money while the other tries to take
it.
Here are some quick facts about Full-Service Billing Companies that you may not know:
What Full-Service Billing really is taking a job that you could do
more effectively and paying them for it. Most Full-Service Billing
companies use the same gateways and the same technologies that are
available to you, they just ad the customer service channel and
charge you extra for it. Even the customer service channel is not as
efficient as you would think. It may retain the relationship you
have with your student by having somebody haggle over unpaid fees,
but how efficient is somebody in another state, or in some cases
another country like India, going to be in getting someone to pay
their bills? Ask yourself this, can a billing company be there
physically to take care of your billing and bring accounts up to
date? Everyone knows that the overall practice of taking in payments
is easier by doing it directly.
Furthermore, a Full-Service Billing company has its own interest at
heart not yours. In a struggling economy, do you think your Billing
Service has your interests as heart or their own?
Full-Service Billing companies will regularly tell you to raise your
tuition and create an image of benefits, while giving you the bad
rates, because the more money you take in the more they can take out
of your pocket.
Finally, let’s look at the whole hypocrisy that exists with Full-Service Billing companies. You hire these companies to get you your money quickly and efficiently. But in some cases a delinquent student will eventually be transferred over to a collections company. In such a case, the Billing Company would charge you 30-35% to recover the funds. So, the breakdown is the Billing Company you hired to get you your money will charge you more money when they can’t get you your money.
Full-Service Billing does have its
advantages, such as having someone else take care of your billing
issues (something you could do just as easily), but the high service
costs and ridiculous fees they charge you means one thing:
MORE HANDS IN YOUR POCKET!