Written by Melody Shuman
Its back to school time and that means great opportunities for your school. To make your job easier, we’ve listed several ways that can help you make this back to school season a successful one.
Idea 1- Back to School Fundraiser: School supply drive
Each year our dojo collects school supplies from our students and
we donate the supplies to the local PTA organizations. This is a
good way to teach your students about philanthropy. By having all of
your students participate in a school supply drive, you can collect
hundreds of items for under privileged children who do not have the
money to buy the necessary items. This is also a great way to show
your local schools that you support them. The more involved you are
with community service acts such as the school supply drive, the
better chance you have of opening additional opportunities.
Here are some tips to help you make your school supply drive successful:
Idea 2: Donate free passes, book covers, and bookmarks to
the local schools
We know that going back to school can be stressful to a child. We
also know that martial arts can help. Your school can get great
exposure by donating one-month passes, book covers (with your
schools logo and information), and bookmarks (also with your logo
and information on it). These donations can be given to the PTA
organizations, or better yet the teachers. Normally, teachers like
to use these items as rewards and incentives for their students who
perform or participate well in class.
Idea 3: Get involved with school talks and demonstrations
at the local schools
Exposure is key to recruiting new members. By getting involved
with as many activities as you can at the local schools, you will
generate a decent amount of exposure that will bring in tons of new
leads. School talks are also a great way to leave a positive
impression on future students.
Here are a few tips to help you:
Idea 4: Back to school specials
Make sure that you are offering a great back to school special in
order to get those interested enrolled in your school. Create one
special offer, make the expiration date 30 to 45 days from the
release date of your back to school marketing campaign, and
advertise using as many avenues as you can.
Here are some suggestions:
Also, if you have a web-site, change your home page with an opening text about back to school tips and how martial arts can help students cope with those back to school challenges.
Idea 5: Host a back to school picnic for your student’s
teachers and class mates.
A great way for you to meet your student’s teachers is to host a
gathering where everyone comes together in a fun family atmosphere.
You can have a BBQ, a scavenger hunt, a parent and teacher’s
volleyball or baseball game, etc. This is a fantastic opportunity
for the teachers to get to know you and your staff, and see the
great influence that you have with your students.
Remember, back to school time can be very lucrative for your martial arts business if you put enough effort into it. Try to get involved in as many school based activities as you can to increase your success. As usual, feel free to contact us if you have any additional questions.