The 7 Steps to Getting New Students

Everyone talks about how to improve your marketing effort by giving you ideas of what works and what does not.  Sometimes the best ways are the simplest ways.  The simplest way to bring in new business is to systemize your marketing effort and do it over and over.  If your birthday parties are not bringing in new students, it is not necessarily because it doesn’t work, but maybe you don’t know how to make it work.  If your Lead Boxes or your ads are not working, it also doesn’t mean that these sources of marketing are no longer good for you.  In order to bring in results, you must be willing to analyze your system and adjust it until it works.  Why?  Because there are schools out there that are making tremendous amount of business from these sources.  Let’s study a specific form of marketing that can work for any school in any city or town. Let’s review it in detail, and then, you tell me if you have ever tried it in your school or if you are still doing it!

Let’s look at Lead Boxes.  You know what the experts say!  You don’t have to make someone join your school on the first contact. Try to get them interested by simply offering them free training without any kind of attachment.  If you are thinking free never works, think twice.  A lot of people are intimidated by Martial Arts, if they only knew that they were able to do it, they would love to try it.  You have to take out all entry barriers and encourage them to give it a try.

Let’s review the 7 steps of getting new students:

Step 1

Come up with an artwork followed by an actual lead box.  Talk to local business owners in preparation of allowing you to place your lead box in their place of business.

Step 2

Place Lead Box in appropriate places that reflect your student body (Ages between 5 to 20, living in your neighborhood, average income of $$$ or etc…).  Out of the following leads find the prospects who would be interested to do martial arts only if……

Step 3

Call these prospects and invite them for free introductory lessons, if they don’t show up, send them emails or letters and tell them about the benefits of your Martial Arts program or Martial Arts in general.  These are the groups who will be doing martial arts sometimes in their life time, and lucky you that just got a hold of them at almost no cost.

Step 4

Treat these groups like they were your best students paying you $100 a month by giving them private lessons or groups lessons, making follow up calls when they don’t show up, or even sending them birth cards on their birthday.

Step 5

Give them an incentive to join right away rather than waiting for their final free lesson (Discounts could be free uniform if they join right away or a free month of lessons added to the end of membership)

Step 6

If they don’t join right away you still have 1 month to convince them of how much they would benefit if they continue their training.  So don’t give up, still pay attention as if they were your best paying students.

If you have taken all the steps and see that nothing is working then try Step 7.

Step 7

One of the most important STEPS of all is to see which step is not working.  Rather than deciding that Lead Boxes, or Birthday Parties are not working, check to see which step of your process needs improvement.  Keeping statistics of what you do is very important.  Small businesses don’t have enough resources or time to waste.  In order to focus your energy in the right direction you must systemize everything you do and you must make your decisions out of stats and logic and not emotion or excuses. 

Your marketing effort is still not delivering results? Read on...

Final Step

Try to imagine everything mentioned in steps 1 through 7 completed daily, automatically and systematically on your terms.

Sounds like a lot of work? Maybe some more employees?

Now imagine ChampionsWay allowing our highly experienced staff to do the work for you so you don't have to. Hard to believe? It wont be when you read the statistical reports of your campaigns and see the results that walk through your front door.

Click Here to  register for a demo & from this point forth you will see how you can spend less time, and less money, while reaping more return from your marketing as we will put our best strategies and materials to work for your business.