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Birthday Parties
o Offer fun, action-packed birthday parties to your kids classes.
o Charge for the parties.
o Ensure they’re well-planned and include something for all types of kids.
o The people who are running the parties should be energetic and knowledgeable.
o Make sure to answer any questions the parents have.
o Have Sign-in Sheets that act as waivers, get the kids and the parents names and determine the child’s level of interest in Martial Arts.
o Follow-up!

Christmas Cards
o Send Christmas (or Holiday) cards to all of your students.
o Express some of the benefits of Martial Arts.
o Thank them for their support.

Websites
o Purchase a strong domain name.
o Get a professional website built.
o Ensure that all information on it is correct and up to date.
o Write content that represents your school appropriately.
o Have all the basic information on the site, such as your city and school name.
o Get Search Engine Optimization “SEO”.

Free Trials
o Offer a free trial class to give potential new students a chance to test your services.
o Ask them to join.
o Offer them a bonus for joining right away.

Tracking
o Get Tracking software (we recommend ChampionsWay solutions).
o For every marketing activity you do, enter it into the software.
o Compile the reports and focus your energies where they are effective.

Follow-Up
o Phone prospective students who didn’t sign up to ask them if they want to join.
o Email them with class information and reasons to join.
o Send Christmas cards to all of your prospects and students to let them know you’re thinking about them.
o Take every opportunity to communicate with your prospective students to ensure that you are always at the top of their mind.

Help is Available!
o Use ChampionsWay solutions to simplify your business.
o Marketing, Tracking, Follow-ups, Post Cards and Christmas Cards, Websites, Billing, POS Systems, Card Scanners, Training, Front Desk Software and more are all available in one easy-to-use package.
o Visit www.championsway.com to kick start your school!