Exceeding Expectations!

By: Zig Ziglar
Provided by: Beck Agencies


This week's article comes to us from an excerpt from one of our favorite business coaches and motivational speakers, Zig Ziglar.

As you read Zig's short but powerful message, think about the times someone has exceeded your expectations.

How did that make you feel? Did you tell others about your experience?

Is it worth it to go that extra mile and instill this culture in your business or workplace? We bet you know the right answer.


Most businesses want their customers to be loyal.
 
They know it is more cost effective and easier to serve an existing customer than it is to go out and find a new customer.

So how do you gain customer loyalty? One way is to go beyond their expectations. The perceptions your customers have of you and your company are based on what they expected versus what they received.
If you want to get loyalty you must go beyond or exceed what your customers expect of you.

Think about how your expectations of the level of service change depending on the business. Do you expect tablecloths and candles at a fast food chain? Of course you wouldn’t. You would be extremely disappointed to have your dinner at a fancy restaurant served in a paper bag with plastic utensils. But drive through a fast food place and receive your meal in a paper bag with plastic utensils and you don’t mind.

Just like you, your customers have certain expectations about how they will be treated at your business.

These expectations may come from advertising, word of mouth, past experiences, or any other number of sources. If you fall below those expectations, customers leave disappointed, unhappy even frustrated. If you meet those expectations, customers probably don’t give you or your business a second thought.

But if you go beyond their expectations, customers will feel a great deal of loyalty toward you and your organization.

It is your job to find out what customers expect from you and then to creatively find ways to exceed those expectations. It doesn’t take a change in policy, a big budget or even a lot of time to delight your customers with an unanticipated level of service.

Be resourceful today and surprise your customers (both internal and external) with something they didn’t expect.

By referring your friends to ChampionsWay you can get a FREE MONTH!
The number is 1-877-774-5425.

By: Zig Ziglar
Provided by: Beck Agencies